Hey, I'm Binu

With over 20 years of expertise, I specialise in blending strategy, innovation, and empathy to create impactful user experiences. I focus on developing solutions that not only meet business goals but also enhance human interactions. Let’s collaborate to craft the future—one transformative experience at a time.

Selected Work

TinyTravel

A one-stop digital platform that empowers travelers to book flights, reserve hotels, and arrange transportation seamlessly.

Coming Soon

Menubooth

A takeaway app offering customised orders, delivery scheduling, real-time tracking, and features like allergen filters, personalised combos, rewards, and community reviews for an enhanced user experience.

Coming Soon

Tasuku

A personalised goal-setting and tracking platform that assists users in setting realistic goals, breaking them down into manageable tasks, and tracking their progress.

Coming Soon

Services

UX & UI Design

I specialise in crafting intuitive and engaging user experiences by conducting thorough user research, creating detailed wireframes, designing visually appealing interfaces, and performing usability testing to ensure the final product meets users’ needs.

Mobile App Development

I offer mobile app development services, specialising in iOS development using the Apple ecosystem. With expertise in Swift, SwiftUI, and SwiftData, I build apps that are optimised for iPhone, iPad, Apple Watch, and other Apple devices. My development process starts with a deep understanding of your business needs, followed by creating efficient, well-architected code that leverages the latest Apple technologies. I work closely with designers to ensure the app’s functionality aligns with its visual design, creating a seamless user experience. By focusing on the Apple ecosystem, I ensure your app integrates smoothly with Apple’s core features like Apple Intelligence, Handoff, and iCloud. The benefits of my iOS development service include delivering high-performance, user-friendly apps that are secure, scalable, and in line with Apple’s best practices, ensuring your app stands out in the App Store and delights your users.

UX & UI Design

Mobile App Development

UX & UI Design

Mobile App Development

About Me

From the moment I began working in design, I was drawn to the power of strategic service design and the impact it can have on the user experience. Over the past 20 years, I’ve transformed from a passionate learner into an expert in innovation and rapid prototyping, crafting end-to-end experiences that drive meaningful change. I’m dedicated to user-centred design, developing strategies rooted in both quantitative and qualitative research to meet business goals.

In fast-paced environments, I thrive under pressure, meeting deadlines and collaborating effectively with teams across various management levels and personalities. My work includes contextual analysis to foster empathy with customers, defining user demographics, personal development goals, and MVP product strategies.

I also excel in understanding user flows, mapping customer journeys, and creating service blueprints. My skills in experience language patterns enable me to communicate ideas for digital transformation, especially in government organisations, through strong visual, written, and verbal communication. With a deep knowledge of Service Strategy, Business Modelling, and Value Proposition Design, I continuously improve organisational value and elevate customer experiences through product and service innovation.