Menu
Hey, I'm Binu
With over 20 years of expertise, I specialise in blending strategy, innovation, and empathy to create impactful user experiences. I focus on developing solutions that not only meet business goals but also enhance human interactions. Let’s collaborate to craft the future—one transformative experience at a time.
Selected Work
TinyTravel
A one-stop digital platform that empowers travelers to book flights, reserve hotels, and arrange transportation seamlessly.
Menubooth
A takeaway app offering customised orders, delivery scheduling, real-time tracking, and features like allergen filters, personalised combos, rewards, and community reviews for an enhanced user experience.
Tasuku
A personalised goal-setting and tracking platform that assists users in setting realistic goals, breaking them down into manageable tasks, and tracking their progress.
Services
Business Strategy
I offer business strategy services designed to help businesses achieve their goals. A business strategy is like a roadmap for success, guiding key decisions about where to focus, how to stand out, and how to grow. I work closely with clients to understand their unique challenges, identify opportunities, and create tailored plans that position them for long-term success. Whether it’s choosing the right market, setting prices, or developing a competitive edge, my approach is focused on helping businesses make smart, effective decisions that drive results. Let me help you build a winning strategy!
Enterprise Architecture
I offer enterprise architecture as a service, drawing from my background and qualifications in building architecture. Just as I’ve designed physical spaces to be efficient, functional, and scalable, I bring the same principles to designing business technology systems. Enterprise architecture is like creating a blueprint for your company’s digital infrastructure—ensuring that all the parts, from software to hardware, work together harmoniously. By understanding your business’s goals and needs, I create a plan that organises your technology to support both current operations and future growth. My experience ensures that your business has a solid, adaptable foundation for success, much like a well-designed building.
Service Design
I offer enterprise architecture as a service, drawing from my background and qualifications in building architecture. Just as I’ve designed physical spaces to be efficient, functional, and scalable, I bring the same principles to designing business technology systems. Enterprise architecture is like creating a blueprint for your company’s digital infrastructure ensuring that all the parts, from software to hardware, work together harmoniously. By understanding your business’s goals and needs, I create a plan that organises your technology to support both current operations and future growth. My experience ensures that your business has a solid, adaptable foundation for success, much like a well-designed building.
UX & UI Design
I specialise in crafting intuitive and engaging user experiences by conducting thorough user research, creating detailed wireframes, designing visually appealing interfaces, and performing usability testing to ensure the final product meets users’ needs.
Mobile App Design
I offer UX/UI design as part of my services, with over 6 years of experience using Figma. I specialise in both low-fidelity paper-based prototyping and high-fidelity interactive prototypes, ensuring designs are user-friendly and practical. My process includes collaborating closely with developers to ensure that the designs are technically feasible and seamlessly translated into code. Starting with understanding user needs, I create initial sketches, then transform them into detailed, interactive prototypes in Figma. This approach allows for early testing and feedback, reducing development time and improving the final product. The benefits of my UX/UI design service include intuitive and visually appealing interfaces, improved user satisfaction, and enhanced collaboration between design and development teams. Whether you’re at the early concept phase or ready for detailed designs, I provide solutions that meet user expectations and support business goals.
Mobile App Development
I offer mobile app development services, specialising in iOS development using the Apple ecosystem. With expertise in Swift, SwiftUI, and SwiftData, I build apps that are optimised for iPhone, iPad, Apple Watch, and other Apple devices. My development process starts with a deep understanding of your business needs, followed by creating efficient, well-architected code that leverages the latest Apple technologies. I work closely with designers to ensure the app’s functionality aligns with its visual design, creating a seamless user experience. By focusing on the Apple ecosystem, I ensure your app integrates smoothly with Apple’s core features like Apple Intelligence, Handoff, and iCloud. The benefits of my iOS development service include delivering high-performance, user-friendly apps that are secure, scalable, and in line with Apple’s best practices, ensuring your app stands out in the App Store and delights your users.
Business Strategy
I offer business strategy services designed to help businesses achieve their goals. A business strategy is like a roadmap for success, guiding key decisions about where to focus, how to stand out, and how to grow. I work closely with clients to understand their unique challenges, identify opportunities, and create tailored plans that position them for long-term success. Whether it’s choosing the right market, setting prices, or developing a competitive edge, my approach is focused on helping businesses make smart, effective decisions that drive results. Let me help you build a winning strategy!
Enterprise Architecture
I offer enterprise architecture as a service, drawing from my background and qualifications in building architecture. Just as I’ve designed physical spaces to be efficient, functional, and scalable, I bring the same principles to designing business technology systems. Enterprise architecture is like creating a blueprint for your company’s digital infrastructure—ensuring that all the parts, from software to hardware, work together harmoniously. By understanding your business’s goals and needs, I create a plan that organises your technology to support both current operations and future growth. My experience ensures that your business has a solid, adaptable foundation for success, much like a well-designed building.
Service Design
I offer enterprise architecture as a service, drawing from my background and qualifications in building architecture. Just as I’ve designed physical spaces to be efficient, functional, and scalable, I bring the same principles to designing business technology systems. Enterprise architecture is like creating a blueprint for your company’s digital infrastructure ensuring that all the parts, from software to hardware, work together harmoniously. By understanding your business’s goals and needs, I create a plan that organises your technology to support both current operations and future growth. My experience ensures that your business has a solid, adaptable foundation for success, much like a well-designed building.
UX & UI Design
I specialise in crafting intuitive and engaging user experiences by conducting thorough user research, creating detailed wireframes, designing visually appealing interfaces, and performing usability testing to ensure the final product meets users’ needs.
Mobile App Design
I offer UX/UI design as part of my services, with over 6 years of experience using Figma. I specialise in both low-fidelity paper-based prototyping and high-fidelity interactive prototypes, ensuring designs are user-friendly and practical. My process includes collaborating closely with developers to ensure that the designs are technically feasible and seamlessly translated into code. Starting with understanding user needs, I create initial sketches, then transform them into detailed, interactive prototypes in Figma. This approach allows for early testing and feedback, reducing development time and improving the final product. The benefits of my UX/UI design service include intuitive and visually appealing interfaces, improved user satisfaction, and enhanced collaboration between design and development teams. Whether you’re at the early concept phase or ready for detailed designs, I provide solutions that meet user expectations and support business goals.
Mobile App Development
I offer mobile app development services, specialising in iOS development using the Apple ecosystem. With expertise in Swift, SwiftUI, and SwiftData, I build apps that are optimised for iPhone, iPad, Apple Watch, and other Apple devices. My development process starts with a deep understanding of your business needs, followed by creating efficient, well-architected code that leverages the latest Apple technologies. I work closely with designers to ensure the app’s functionality aligns with its visual design, creating a seamless user experience. By focusing on the Apple ecosystem, I ensure your app integrates smoothly with Apple’s core features like Apple Intelligence, Handoff, and iCloud. The benefits of my iOS development service include delivering high-performance, user-friendly apps that are secure, scalable, and in line with Apple’s best practices, ensuring your app stands out in the App Store and delights your users.
Business Strategy
I offer business strategy services designed to help businesses achieve their goals. A business strategy is like a roadmap for success, guiding key decisions about where to focus, how to stand out, and how to grow. I work closely with clients to understand their unique challenges, identify opportunities, and create tailored plans that position them for long-term success. Whether it’s choosing the right market, setting prices, or developing a competitive edge, my approach is focused on helping businesses make smart, effective decisions that drive results. Let me help you build a winning strategy!
Enterprise Architecture
I offer enterprise architecture as a service, drawing from my background and qualifications in building architecture. Just as I’ve designed physical spaces to be efficient, functional, and scalable, I bring the same principles to designing business technology systems. Enterprise architecture is like creating a blueprint for your company’s digital infrastructure—ensuring that all the parts, from software to hardware, work together harmoniously. By understanding your business’s goals and needs, I create a plan that organises your technology to support both current operations and future growth. My experience ensures that your business has a solid, adaptable foundation for success, much like a well-designed building.
Service Design
I offer enterprise architecture as a service, drawing from my background and qualifications in building architecture. Just as I’ve designed physical spaces to be efficient, functional, and scalable, I bring the same principles to designing business technology systems. Enterprise architecture is like creating a blueprint for your company’s digital infrastructure ensuring that all the parts, from software to hardware, work together harmoniously. By understanding your business’s goals and needs, I create a plan that organises your technology to support both current operations and future growth. My experience ensures that your business has a solid, adaptable foundation for success, much like a well-designed building.
UX & UI Design
I specialise in crafting intuitive and engaging user experiences by conducting thorough user research, creating detailed wireframes, designing visually appealing interfaces, and performing usability testing to ensure the final product meets users’ needs.
Mobile App Design
I offer UX/UI design as part of my services, with over 6 years of experience using Figma. I specialise in both low-fidelity paper-based prototyping and high-fidelity interactive prototypes, ensuring designs are user-friendly and practical. My process includes collaborating closely with developers to ensure that the designs are technically feasible and seamlessly translated into code. Starting with understanding user needs, I create initial sketches, then transform them into detailed, interactive prototypes in Figma. This approach allows for early testing and feedback, reducing development time and improving the final product. The benefits of my UX/UI design service include intuitive and visually appealing interfaces, improved user satisfaction, and enhanced collaboration between design and development teams. Whether you’re at the early concept phase or ready for detailed designs, I provide solutions that meet user expectations and support business goals.
Mobile App Development
I offer mobile app development services, specialising in iOS development using the Apple ecosystem. With expertise in Swift, SwiftUI, and SwiftData, I build apps that are optimised for iPhone, iPad, Apple Watch, and other Apple devices. My development process starts with a deep understanding of your business needs, followed by creating efficient, well-architected code that leverages the latest Apple technologies. I work closely with designers to ensure the app’s functionality aligns with its visual design, creating a seamless user experience. By focusing on the Apple ecosystem, I ensure your app integrates smoothly with Apple’s core features like Apple Intelligence, Handoff, and iCloud. The benefits of my iOS development service include delivering high-performance, user-friendly apps that are secure, scalable, and in line with Apple’s best practices, ensuring your app stands out in the App Store and delights your users.
About Me
From the moment I began working in design, I was drawn to the power of strategic service design and the impact it can have on the user experience. Over the past 20 years, I’ve transformed from a passionate learner into an expert in innovation and rapid prototyping, crafting end-to-end experiences that drive meaningful change. I’m dedicated to user-centred design, developing strategies rooted in both quantitative and qualitative research to meet business goals.
In fast-paced environments, I thrive under pressure, meeting deadlines and collaborating effectively with teams across various management levels and personalities. My work includes contextual analysis to foster empathy with customers, defining user demographics, personal development goals, and MVP product strategies.
I also excel in understanding user flows, mapping customer journeys, and creating service blueprints. My skills in experience language patterns enable me to communicate ideas for digital transformation, especially in government organisations, through strong visual, written, and verbal communication. With a deep knowledge of Service Strategy, Business Modelling, and Value Proposition Design, I continuously improve organisational value and elevate customer experiences through product and service innovation.